About the group
Founded in Montréal in 2020, Gentologie Media Group was born from a simple idea: the refined man deserved, among other things, a voice that resembled him — demanding, bilingual and uncompromising.
From one gentleman's passion to a growing media group — years of content that elevates.
Normand Boulanger launches Gentologie, a bilingual digital magazine dedicated to the modern gentleman — style, culture, travel and art of living from Montréal.
What began as a magazine becomes a structured media group. Gentologie Média is formally incorporated, laying the foundation for a multi-brand, bilingual editorial house built to last.
Gentologie publishes its first print edition, brought to life through a crowdfunding campaign — a clear sign of the community's genuine attachment to the project.
Launch of En première classe, our French-language podcast, and the birth of the Normand Boulanger personal brand.
Launch of The Finest Class, our English-language podcast — a new voice for the group, reaching a broader North American audience.
Consolidation of the group, seeking new strategic partnerships and development of exclusive event formats.
Three editorial principles that guide every decision — from the choice of a subject to the choice of a partner.
We only publish what we are proud to sign. Every text, every image, every partnership passes the same test: does this elevate our readers?
"Luxury is what needs no explanation."
No sponsored content that looks like sponsored content. Our partners understand that authenticity is the only currency that counts.
"You don't fool a demanding readership. You earn it."
French and English are not two markets — it's one vision, two voices. Our Montréal roots give us a unique perspective on luxury in North America.
"Montréal at heart, the world as horizon."